branding Tag

by Teresa Sanders and Ruy Garcia-Zamor Memories from your childhood – the long family table under the Italian sun with family and friends, good wine and the best food coming out of your Mother’s kitchen.  Five years later – you’re at your family table with the...

Mind Reading in Business

by Teresa Sanders and Ruy Garcia-Zamor Imagine your customers get the information and service they want before they ask.  Are you reading their minds?  Wouldn’t that be nice!  But no, we’re just listening. What sets apart excellent businesses is the ability to communicate effectively with customers and...

As part of the overall business plan, an effective marketing plan is crucial to the success of any new business, service or product.  If you stop and think about it, you have to get what you have in front of potential users (or customers).  The...